Environmental Issus With Highway Expansion Essays - Lane

Environmental Issus With Highway Expansion Gloria Stovall November 13, 2000 Sect: John Gulick Expansion of Highway 101 Since Highway 101 was completed in the early 1960s, no improvements or changes have been made and the highway has not been touched. Recently California transportation planners gave the final approval to the first expansion of Highway 101 in Santa Rosa. This raises some serious issues within the community. Although the planners have agreed to this change, members in the community have disagreements. The changes proposed consist of adding a carpool lane in both directions between Santa Rosa and Rohnert Park. There are issues raised with this proposal. Adding lanes to both sides of the highway will widen it, taking out trees and habitats of the area. If these trees are removed, homes of animals such as squirrels, birds and insects will be destroyed. As the lane widens, this allows for more cars to pass through. Cars are somewhat detrimental to the environment. They cause pollution in society that is ever growing. All the affects of the lane expansion lead to another. Gloria Stovall November 13, 2000 Sect: John Gulick When the lanes are added, more cars pass through the area, as was already said. With the increase in cars, it will undoubtedly lead to an increase in population. More people will travel through Rohnert Park and Santa Rosa and see what nice neighborhoods are there. However, these areas don't have very much room for expansion. The cities themselves are quite full and would not be able to support a quickly growing population. In 1990, the population of Santa Rosa was at 158,352. Since then the population has tripled. With such large growth, the area has become more congested and therefore so has the highway traffic. Even though the population in the area has grown a considerable amount in the last ten years, there is not a significant amount of room for more in the future. It has taken nearly ten years for CalTrans to get to this point and it is still in progress of trying succeed in the expansion. Gloria Stovall November 13, 2000 Sect: John Gulick Over the past decade, there have been a number of attempts to expand this area of the highway. In fact, CalTrans is still in the process of obtaining permits from the North Coast Regional Water Quality Control Board that are required before it can proceed. Construction has been delayed many times in the process. Construction was originally set to begin October 1st of this year but has been pushed back to January 1st of 2001. Wright, a member of the Sonoma County Transportation Authority says, It's not a big deal. It's just a matter of going through the governmental process when asked about the delay. In addition to the environmental issues with the expansion, there are other reasons why citizens in the area do not want this to happen. One reason is the rise in sales taxes for transportation. A factor that many commuters will not be happy with is the fact that it is expected to take 18 months to complete the 4.8 miles of carpool lanes, sound walls, traffic metering lights and Gloria Stovall November 13, 2000 Sect: John Gulick improvements on several entrance ramps. It will be somewhat of an inconvenience. It will most likely slow down traffic for the 18 months during the construction and cause many unhappy commuters. Although there will be a delay with the beginning of the construction, Wright said that CalTrans officials expect to have the project completed by its original target date of February of 2002. During the eighteen months of construction there will more than likely be a big inconvenience for those who travel Highway 101 on a regular basis. Commuters will have to deal with slow traffic through the area. Another point that people of the community aren't looking forward to is the price of the project. The entire thing will cost $23 million and will not be something that many want to pay for. In the past, provisions were sought to lower the threshold for raising sales taxes for transportation but this failed. Despite the Gloria Stovall November 13, 2000 Sect: John Gulick fact that four local tax measures to widen Highway 101 failed in the 1990s, the money has been earmarked

A History of Sparta 950-192 essays

A History of Sparta 950-192 essays The book that I read was, A History of Sparta 950-192 B.C., by W.G. Forrest. This narrative of history extends from Spartas founding in the tenth century B.C. to the Roman Conquest in 192 B.C. The book gives the reasons for Spartas rise and fall. Forrest examines the reasons why Sparta was able to conquer in war but could not maintain an empire, and why the state was too weak to survive the shock of defeat by Athens at Leuktra in 371. Sparta was founded in the tenth century and was not a city like those of the rest in Greece. By the late fifth century, Sparta had become the paragon of Greek oligarchies as Athens was the model for democracies. In 404 B.C. Athens lost the Peloponnesian War. An extraordinary experiment in imperialism had failed and the bright world she had built to dazzle the world of Greece for fifty years collapsed. Sparta was renowned for the skill and courage of their army and for the stability and excellence of their constitution. A man by the name of Lykourgos had created all the institutions which made Sparta and the Spartans what they were. Not long after the annexation of Messenia, in 708, Sparta sent out a colony of Tarentum in South Italy, her only certain colony venture after the migration period. The motive was political trouble at home; the colonists, a dissident group called the Partheniai. These people were not recognized as Spartans even though they were born of Spartan mothers and fathers. Disgruntled by this, they attempted a revolution. The first Pelonponnesian War broke out in 459 B.C. with Athens occupation of Megara and encounters with other northern allies of Sparta, which resulted in an untidy affair from the Spartan side. Sthenelaidas won by a large majority. To Sparta hegemony mattered more than a treaty. The second Peloponnesian War began in 415, when Athens committed a large part of her forces to an attack on Sicily. Athens lost the battle. No mat...

Bill Clinton Essay Example | Topics and Well Written Essays - 1250 words

Bill Clinton - Essay Example Clinton woke himself up on Sunday mornings, wore his best clothes then walked to Park Place Baptist Church, which was half a mile away from his home to attend services alone. Gospel music performed by the church choir was among the important influencing factors to Clinton’s love for the church, which also inspired him to start playing the jazz saxophone. By the time Clinton was through with his high school education, he had developed his skills in playing jazz saxophone where many recognized him as the best saxophonist in the city (Finkelman and Wallenstein 80). Clinton went to Hot Springs High School, which was a segregated high school for the whites where he became a stellar student in addition to being an integral member of the school’s jazz band. Clinton went to the Arkansas Boys State in 1963 and was successfully elected the Arkansas representative to the American Legion's Boys Nation. Each representative had a chance to meet the USA president which gave him an opp ortunity through an invitation to meet the then President John F. Kennedy. As a result of the photo shoot the young Bill Clinton had shaking hands with President Kennedy; the photograph has since become an iconic image signifying a passing of the leadership baton between generations of modern Democratic leadership (Benson 11). His political nature having taken roots in his high school years, Clinton instantly entered university politics at the Georgetown University being elected president of his freshman and sophomore classes but later lost the election for student body president in his junior year. Clinton then shifted his focus from campus politics to his work as a clerk for the Foreign Relations Committee, which at the time was under Senator Fulbright (Benson 19). Clinton’s immediate availability to take the Rhodes scholarship to attend Oxford University he had won while at Georgetown University became uncertain shortly after his arrival in Oxford as he was required back t o Arkansas when he received a draft notice. To ensure he attends Oxford, Clinton enrolled in the ROTC program at the University of Arkansas Law School to avoid military service, but did not attend law school that fall, as he returned to Oxford to take up his scholarship (Benson 27). It was while attending the Yale Law School after seeing out his Rhodes scholarship, that Clinton met Hillary Rodham, a bright young woman whose political objectives were in harmony with those of Clinton (Finkelman and Wallenstein 80). The Clintons moved to Arkansas after their graduation, where Bill took up a teaching position at the University of Arkansas but since his heart was in politics, he right away entered the world of politics. His first shot at an elective seat after graduating from Yale was in 1974 when he faced the Republican incumbent U.S. House of Representatives John Paul Hammer Schmidt in an election Clinton lost. Clinton lost the election in by a small margin to the surprise of many mark ing his stature as the fast rising political star of the Arkansas Democratic Party. Clinton was to feature again the election campaigns two years later this time getting elected the state attorney general a position he held until 1978 when he ran for the governor’s position defeating Republican Lynn Lowe to become one of the youngest governors in American history at 32 years of age (Gaines 16). Having secured his

It has been argued that the system of patent protection in the United Essay

It has been argued that the system of patent protection in the United Kingdom unfairly favours the inventor who is successfully awarded a patent. Discuss - Essay Example ndividual who may try to take their work without permission, they are subjected to fund for their legal action as well as their legal representations. However, this can be a relief when the patent owner wins the case because it is the other party that shall have to pay for the legal action charges1. The existence of the patent prevents other individuals from trying to copy and idea or two from the inventor’s work. However, the law is very supportive to the inventor because when another individual takes the ideas of somebody else, they are prone to be sued for that. Despite that, the legal action is very expensive and takes a lot of time as it requires professional legal advice. Despite the benefits that are posed by an individual seeking to undertake patent rights for their invention (s), it is claimed that the system of patent protection in the UK is not fair to the inventor despite the inventor being granted the patent by the Intellectual Property Office in UK. Based on that, here are some possible reasons why this is true: In the UK, patent application normally costs GBP  £230 -  £280. However, if an individual seeks the services of a professional Intellectual Property (IP) representative, the costs may rise since this individual had to be paid for their services. Once the patent has been granted, then a renewal fee must be paid for the invention every year after its fourth year of existence. Again, these costs are prone to change every year. For example, the renewal fee for the fifth year is  £70; for the sixth year is  £90; for the seventh year is  £110; for the twentieth year is  £600 etc. Moreover, there are other papers filling costs to be encountered. These include:  £30 – application fee for the preliminary examination;  £150 – to perform a search of the invention;  £100 – to perform substantive examinations of the invention. In the event that the patent is to be done online, the costs to be encountered are slightly different. For example: the

Knowledge and Skills Framework Essay Example | Topics and Well Written Essays - 1500 words

Knowledge and Skills Framework - Essay Example The NHS KSF (Knowledge and Skills Framework) comprises of thirty dimensions in all of which six of them are core to every job. These core dimensions describe the key functions that the NHS staff must follow in order to optimize the level and quality of service provided to the public at large. These include: Communication; Personal & People Development; Health Safety and Security; Service Improvement; Quality; and Equality and Diversity (DoH, 2004). Communication will help in service givers in caring for dying / sick people in a better manner. Personal & People development aims at ascertaining the learning needs of the staff and to ensure that they are well equipped to train their junior team members such as care assistants or nursing students. The health, safety and security dimension focuses on the belief that every individual within the NHS including the staff, patients or visitors are entitled to be safe and well cared for. Service improvement is an evolving area in the field of palliative care provision and it helps in ensuring that the staff is well equipped with current knowledge which will in turn prove to be extremely crucial and helpful in their respective fields of practice. Quality is one of the most significant aspects of health care. This dimension is included by the NHS to ensure good quality of service provision by individual practitioners. The health care service is often plagued with doubts, complaints and cri ticisms regarding the lack of equality in service provision. This core dimension i.e. Equality and Diversity, hence aims to ensure that no differentiation whatsoever is made between individuals seeking health care service and that all patients regardless of their ethnic or other differences shall be treated with equality at all times (Stevens, 2009). Communication is one of most important factors, particularly in the field of health care. It is the means by which patients and care givers

Global Pharmaceutical Industry

Global Pharmaceutical Industry Introduction The Global Pharmaceutical Industry is one of the multinational industries which gained a high cycle of growth especially in 1960s and the industry is in high risk, regulated and driven by lengthy RD expenditures. The industry can be different in medicinal chemical, biological, ethical, proprietary product and private formula manufactures by their backgrounds and operation sectors and does not cover consumer or animal healthcare. In 2008 total revenue of global pharmaceutical industry was $615.1 billion and expected to reach $734 billion at the end of 2013. United States, Europe and Japan are the largest pharmaceutical market. The report critically analyse the Global Pharmaceutical Industry, importance and growth with the expect of internal and external environment analysis, plausible views of industry in the future and moral values. (Global pharmaceutical). A: identification of the main environmental forces currently affecting the pharmaceutical industry. PESTLE PESTLE analysis used to help organisation to understand in depth that what is the current status of the organisation and the external factors which are effecting. It also helps to the Management to make strategy for the future and overcome the weak areas of the organization. PESTLE is comprises of political, Economical, Social, Technological, Legal and Environmental factors. (Author) Political The both policies (domestic and foreign) of government have a great effect on the industry innovation as compare to the other factors. To get the attentions of firms due to increase the economic importance, government offer special incentives which encourage to the industry to globalisation. For example GSK increase their operations in Singapore due to low taxes and others government support. Same like, United States purchase more than 45% of drugs, the main reason is to allow foreign industry to compete with local which may help to low prices and reduce health budget. (David Floyd, 2008) From 1980 governments focused on pharmaceutical industry to handle the challenges of price control, monopoly and trade. For example in the European countries like Spain, Portugal, France and Italy the pharmaceutical market is cheap and thus these countries are used to ship their products to UK, Germany and Sweden for high price market. In US the price of pharmaceutical goods are high as compared to neighbours country Canada due to the lake of price control. Like in US Lipitor (cloistral medicine) were sold with $3.20 per pill in 2003 as that of $1.89 per pill in Canada. (Sarah Holland Jul 2004 ) Environment Environment movements are real threats for Pharmaceutical industry as these movements focus on green environments and reduce chemicals and carbon which comes from pharmaceutical industries. It is not being possible to ignore these issues as they are supposed to be practiced under United Nation charter for clean and better environment. For example Pfizer is a well reputed British Pharmaceutical company which has aims to save the environment as much as possible from chemicals, waste water which includes active pharmaceutical ingredients mixture of different compounds and carbon which comes from their pharmaceutical industries. Different strategies could be used to reduce carbon and chemical waste from drugs for human environment, like proper consumption ,good way of savages for hospitals waste water like advance waste water treatment technology, private house hold expire drugs, training and education of medical professionals to reduce over prescription, and public education and awareness. These strategies could be help full for save green house environment from drugs. In conclusion if we do focus on three principal strategies to reduce the input of chemicals compounds, carbon, and waste water in to the environment are substitution of complex chemical compounds, advance technical approach, and proper education and training of doctors, retailers and consumers. (Klaus Kà ¼mmerer, 2009) Social The social life, physical activities and level of health of a community affects the pharmaceutical industry. Change in social life and trends mention new direction for the local and national pharmaceutical industry. In the same way age of the individuals deeply change the dimensions of the industry like the citizen of a community aged more than 60 yeas consumes more drugs than the young people. Recently, the industry gets attraction and become more popularafter impact of global diseases e.g. SARS, AIDS, because of media and government attention. (Micheal A. Santoro, Date not available) Technology: Technology plays a vital role in to pharmaceutical industries according to current state of art methods for development and manufacturing of drugs and open new ways of research and invention. The usage of advance technologies automatically impact on social, economic, and environment. Advance technology in pharmaceutical industries help full to accurate characterize chemical compounds, better control on new enhance scientific methods and their optimization. Which decrease extra time, money and efforts and produce more accurate drugs for specific disease, and decrease all hurdles from research to manufacturing efficiently, reliably, and rapidly. (Troy Shinbrot, Benjamin J. Glasser, 2002) Economy Currently the pharmaceutical industry is less affected as compare to other manufacturing industries and until 2011 the industry is ideal for foreign direct investment growth. (World investment prospect survey, 2009). Despite this, in 2002 slow economy growth put the pressure on the EU market and restricts it to 8%. The global pharmaceutical industry is effecting due to interest, taxes, inflation and exchange rates which are included in the economic factors of global pharmaceutical industry. Change in the foreign currency rates makes affects on the exports and imports of drugs. High interest rates discourage investment the industry for firms and stake holders. Research and Development is a lengthy procedure which have also economically effect on the industry. Mergers and diversification allows the industry to enter in new market or develop new drugs. In 1996 two big companies, Swiss giants Ciba and Sandoz, merged one company called Novartis and attempted to cut RD costs (James H. Tagg art, 1993) Legal Undoubtedly pharmaceutical industry is a highly regulated and patent law. Pricing policies and product liability laws on pharmaceutical innovation are highly affected. The innovation of pharmaceutical is also affected because of regulation. Which cause delaying the market launch of new products and process through lengthy approval time. In United States the greater restrictions of regulation is evidence to delay in the local market of demanding new drugs. In 1989, 18 of the 23 new drugs introduced and approved for marketing in other countries while in US received their first marketing. (Stevens, Mark, 2009) Furthermore the World Trade Organisation introduced new rules for copyright protection which later overcome the problem of fake production and allowed some relaxation of exporting the Aids drugs to Africa. In 1995, with mutual understanding many countries made different changes in their â€Å"National Laws Governing† IPR which directly impact on pharmaceutical industry. (James, H, 1993) SWOT Swot analysis in pharmaceutical industry provide a crystal clear scenario about on coming threats to this industry , scope of pharmaceutical industry its opportunities , advantages and provide summary analysis of strategic planning model and weakness areas including draw backs ,hurdles related to this industry. Threats The infrastructure of pharmaceutical industries is very different compare to other major Industries. Pharmaceutical approaching techniques state way comes in to open market environment. The influences of government in shape of pricing and legislation individual consumers and whole sellers free choice directly interact with this industry. The most of new drugs approvals and launches has decreased in the past decade, making it hard to make awesome income with these government strategies to decrease health care expenditures gives more threats in pharmaceutical industry. Over the next few years the pharmaceutical industries could be face Series downturn about of patent expiry. Drugs which are contributing 17 to pharmaceutical sales in 2008 lose patent Protection between now and 2012. (K. George Mooney, 2001) Weakness There are multiple examples of weakness associated with pharmaceutical industries. Some are highlights below, for example association of funding and results. Pharmaceutical company funding of clinical trials is strictly linked with published results favouring those companies interests. This is an important issue which should be solved and is major weakness of Pharmaceutical industry. Another weakness in pharmaceutical industry is shortage of supply and demand of men power in industry and output from universities. There is need to collaboration and partnership between pharmaceutical industries, education institutes, and government to deal with the shortfall the challenge comes from balancing education in basic science with training in the emerging areas of science and technology. (R. Barker, M. Darnbrough, 2007) Strengths The pharmaceutical industry is one of the most productive and profitable industrial sectors. Therefore, effective intellectual property protections play a vital role to maintain innovation and research for products development. Study shows that USA UK pharmaceutical industry is one of the most power and successful industry sectors in the world. The main reasons behind is commitment in to RD sector. Thats in turn give sustainable and competitive advantage for more promising growth in industry and its development. Intellectual property protection is a basic strength for the success of the pharmaceutical industry. The pharmaceutical industry is so dependent on the patent protection, because only through strict enforceable patent protection drug companies can generate sufficient revenues. However patent protection is beneficial to inventions in the pharmaceutical industry. (Yu-Shan Chen, Ke-Chiun Chang, 2009) Opportunities Regardless of threats there is vast majority of opportunities with the help of different alliances, pharmaceutical industry can bring amazing resources and capabilities to compete threats and weakness which is now a days industry is trying to coping. New partnerships brings industry in to new market , deal with better trading , better economy opportunities , reducing cost ,and help to develop new inventions and research to compete market . One of the most important reasons for making external alliances is state of the art technologies for new products, invention and research which individual companies couldnt handle and develop by their selves from internal resources. (William W. McCutchen Jr., Paul M. Swamidass, 2004). B: Scenario planning for Global pharmaceutical industry Scenario planning methods used for nature and impact of the most certain and important driving forces our world; it is a process that encourages knowledge exchange and mutual understanding of the central issues for the future of the business. The demand is increasing for new drugs as the population rises and their medical support need increases. The process of the pharmaceutical industry can vary but the end result must be an action plan for each scenario with the following: o Environmental scan o Scenario options o Financial projections o Action plan describing how the scenario would be implemented Features of Scenario planning and effects. Advantages.  · Multiple scenarios and diverse outcomes.  · It includes various input source and helps in discussing with all the participants. Disadvantages  · Doesnt quantify the value of possible actions and lack structuring futures.  · Non rational procedures for determining the future. Over the next few years, patent expirations will represent lost revenue of between $25 billion and $50 billion which will spur strategic alliances between RD and generic companies. The industry, experts say, will see a move to specialty products to fill unmet needs and a shift from a treatment and/or cure approach to prevention while pressure to bring product costs down will likely determine which products prevail in the marketplace. (Caribbean Business, MARCH 19. 2009) Relationship Management and transportation: It is very important to ensure that there is transparency along the entire value chain and especially in the Pharmaceutical industry as it has become a Global industry. It is also very important to maintain the customer trust and also managing the good relations with the entire stakeholder. C. Identification of implication of changing business environment on pharmaceutical firms â€Å"Drug discovery companies are experiencing many important transformations, which have contributed to the uncertainty of their competitive business environment. The uncertainty is underlined by the abundance of players within the industry.† (Chaudry Dacin 1997, p. 696). Focus and Cost: Pharmaceutical industry should review all their processes to stay competitive. A strong focus on Business and on core business activities. it is the need to have strong focus of developing processes which can be suitable for using across multiple manufacturing sites. Following are the some of the points which are interlinked and have an impact of decision making process, business practices and behaviour patterns.  · Slower and more bureaucratic regulatory procedures:  · Demographic development leads to pressures for medical cost containment:  · Regional integration:  · New directions for organizing health care:  · Rise of patient as consumer:  · Introduction of new innovative technologies:  · Shorter effective product patent life:  · Centralization in drug licensing decisions D: Prevalence of ‘ethical stance in the pharmaceutical industry and its strategic implications. In 1958 the shortage of polio vaccine and negligence in the law of Cutter pharmaceutical were main ethical challenges. Meanwhile the issues of marketing practices, pricing and clinical study has grown up to till date (Offit, 2005). Physicians prescription changes the drug sales efforts and marketing of drug companies. (Katz 2003, Blumenthal 2004 As studied has shown that the drug safety and pricing were the two main ethical issues increased during 2004-2005 and observed with 114 times of drug safety which was followed by 89 times of pricing. According to the (USA today, 2005) report, 27.6 % price of 115 brand were increased in four years which raised the question regarding public perception towards waste advertisement and cost of RD. Even in United State, pharmaceutical firms were involved in pricing and marketing crimes and had to pay more than one billion dollars fine in 2003 The legalisation of importation and reimportation can be factor of drug price was another issue identified many times in Canada. Through reimportation the prescription cost can be cut for patients and helpful to control the healthcare budgets. (Flaherty and Gilbert, 2003). Reference: Chaudry, Peggy Dacin, Peter (1997): â€Å"Strategic Planning in a Regulated Trade Bloc: The Pharmaceutical Industry in the European Union.†, European Management Journal, 15:6, 686-697. Blumenthal, D. (2004), Doctors and drug companies, New England Journal of Medicine, Vol. 351 No.18, pp.1885-90. European Journal of Pharmaceutical Sciences, Challenges faced by thepharmaceutical industry, K. George Mooney Volume 12, Issue 4, February 2001, Pages 353-359 Global pharmaceuticals, Datamonitor publication, 2008, [accessed online] available at: www.datamonitor.com Healy, D. (2003), In the grip of the python: conflicts at the university-industry interface, Science and Engineering Ethics, Vol. 9 No.1, pp.59-71 James, H. (1993), ‘The world pharmaceutical industry 4th edition. Chapman and Hall, London, UK Bà ¡tiz-Lazo, B. and Holland, S (June 2001) Strategy and structure of the pharmaceutical industry, Open University Katz, D., Caplan, A.L., Merz, J.F. (2003), All gifts large and small: toward an understanding of the ethics of pharmaceutical industry gift-offering, American Journal of Bioethics, Vol. 3 No.3, pp.39-46. Offit, P.A. (2005), The Cutter Incident: How Americas First Polio Vaccine Led to the Growing Vaccine Crisis, Yale University Press, New Haven, CT, The Journal of High Technology Management Research, Volume 15, Issue 2, August 2004, Pages 197-214, William W. McCutchen Jr., Paul M. Swamidass MISG Secretariat (2002), Pharmaceutical Industry Competitiveness Task Force: â€Å"One Year On† Report, Ministerial Industry Strategy Group, London, available at: www.doh.gov.uk /pictf/ pictfonevearon.htm Floyd, D, (2002), Investment Decisions in Eastern Europe, Floyd, D, (2002), Investment Decisions in Eastern Europe, European Business Review, Vol 12, No 2. Yu-Shan Chen, Ke-Chiun Chang .The relationship between a firms patent quality and its market value — The case of US pharmaceutical industry Technological Forecasting and Social Change, In Press, Corrected Proof, Available online 16 July 2009 R. Barker, M. Darnbrough . The Role of the Pharmaceutical Industry Comprehensive Medicinal Chemistry II, 2007, Chapter 1.14, Pages 527-552 Micheal A. Santoro, Charting a sustainable path for the Twenty-First Centaury pharmaceutical Industry, Cambridge Univeristy Press, Pages 1 Stevens, Mark , Legal and regulatory updates. Gasson, Tony 2009, Vol. 80 Issue 5, p31-32, 2p, Ebsco publications.

In Todays Society :: essays research papers

In today’s society the public branding of the Gap name can be found everywhere. Go to any big city in North America and there will be public branding of the Gap name. Almost any major company will participate in public branding of their name. Gap keeps on public branding their name more and more effectively. Sides of buses, large billboards downtown, benches and subway stations will have the Gap name branded all over them. These are examples of public branding. Public branding is good for marketing . This is clearly illustrated by Gap because one of the main reasons for their successful marketing is their use of public branding. The goal of publicly branding is to get your company’s name known and for it to become popular . If your company becomes known and popular then your advertising program will be successful. Public branding keeps on getting more visible in today’s society. Names of a new brand that convey easily understood product attributes in short snappy wa ys are the best. Gap sales this year were the best in company’s history , largely due to the public branding of their name. It is evident that public branding is a big and important part of Gap’s marketing.   Ã‚  Ã‚  Ã‚  Ã‚  The other aspect of branding is personal branding. Personal branding clothes are articles of clothing that you wear that brand the company’s name on the clothes. Personal branding has is a relatively new concept. Up until 30 years ago personal branding was unheard of . The concept of personal branding is very popular among teenagers . Some of the reasons for this are: 1)  Ã‚  Ã‚  Ã‚  Ã‚  In today’s society it is considered in style to wear personal branding clothes. 2)  Ã‚  Ã‚  Ã‚  Ã‚  You let people know that you bought this article of clothing from that company. If they consider that company to be prestigious then you will want people to know that they bought your article of clothing from that company. This is the case with Gap. Most people consider Gap to be a prestigious store so they will wear personal branding clothes from the Gap. This is evident because the top three selling articles of clothes from Gap are personal branding clothes. Some reasons for this are because personal branding clothes provide free advertising. These types of clothes are in style today. At the Gap this is especially true. It is important to keep on selling these type of clothes because most people (especially teenagers) feel that if a product is marketed well, there is a better chance they will buy it.